Project Report and Evaluation of the In-flight Spot "Witness" - Part of the "Please disturb | Bitte Stoeren" campaign by terre des hommes
Report - The in-flight advertisement `Witness´ was produced by the campaign `Please disturb´, one of several long-standing communication activities by the international children´s relief organisation terre des homes aimed at fighting sexual exploitation of children in tourism.
In April 2006 “Witness” was published, two airlines are showing it on their flights and it has been broadcast by German television channels and shown in movie theatres.
Now the evaluation report to the project is published in English language. It describes the project and is also intended as an aid to all institutions and organisations working in this field.
Website of the campaign “Please disturb”: http://www.child-hood.com
In-flight advertisement “Witness”: http://www.child-hood.com/index.php?id=315